Embark on a journey through the heart of Venice, where the spirit of the Venetian Spritz reigns supreme. Nestled in the charming Cannareggio district, the newly unveiled Ca’ Select invites visitors to immerse themselves in the rich heritage of one of the world’s most beloved aperitif brands.
Crafted from a reclaimed industrial laboratory, Ca’ Select spans an expansive 7,500 square feet, serving as both a production facility and a captivating visitors center. Stepping inside, guests are greeted by a meticulously designed space, where modernity seamlessly intertwines with the echoes of the past. Italian design studio Marcante-Testa, with four years of dedication, has transformed the interior into a captivating realm, preserving the essence of Venetian tradition with touches like wooden rafters and exposed brickwork.
At the heart of Ca’ Select lies a sprawling ovular bar, where enthusiasts can indulge in tipple tastings and partake in mixology classes. Here, the iconic Venetian Spritz takes center stage, featuring the classic blend of Select, Prosecco, and soda water—a tribute to its origins in the neighboring neighborhood a century ago. However, the offerings extend far beyond the spritz, with an array of cocktails showcasing the versatility of Select, alongside delectable cicchetti, the quintessential Venetian accompaniment.
Venturing upstairs, visitors are treated to an educational journey through the annals of Select Aperitivo’s storied legacy. Interactive displays and informative placards chronicle a century of liquid craftsmanship, tracing back to the pioneering days of the Pilla Brothers in 1920. From the balconied second level, guests can overlook the vibrant events area below, offering a sprawling space dedicated to culture and social gatherings.
Adjacent to the bar, a floor-to-ceiling glass partition provides a mesmerizing glimpse into the active production process, where the magic of herb maceration brings Select’s distinctive flavors to life. And with its serene location alongside the Rio Madonna dell’Orto canal, guests can even arrive by boat, adding an extra touch of Venetian charm to their experience.
While the official opening to the public is slated for early next year, Ca’ Select is currently available for private rentals and exclusive Select Aperitivo-powered experiences. For those planning a summer escapade to the Floating City, indulging in a spritz at Ca’ Select promises to be an unforgettable highlight. Keep an eye on the Ca’ Select website for updates and a calendar of upcoming events, ensuring you don’t miss out on this quintessential Venetian experience
